PROJECT

RAVELATIONS
The History & Impact of European Rave

WHAT I DID


Brand Identity
Research Exploration
3D Exhibit Design
Collateral Design
Advertising

PROJECT DETAIL

Ravelations is an exhibition located in New York’s Brooklyn Museum that aims to recall Europe's forgotten rave culture history from the late 1980s to early 1990s. Rave culture was arguably Europe's last big youth movement, and this exhibition delves into its impact on culture and how the social, political, economic, and technological conditions of the time reflected the emergence of rave as a counterculture across Europe. Specifically, Ravelations examines the ideologies and aesthetics of rave.

RESIST, REBEL, RAVE!


In today's society, immaterial histories are valuable, yet incredibly difficult to inscribe into our collective cultural memory. Unfortunately, the neglect of these forgotten histories leads to the continuous undermining of rave culture's significance today. It is significant and powerful that these histories, mostly associated with and criminalized as "low-culture," are recognized as important and find a home in our public institutions.

By telling the story of rave through its visual and artistic legacy, exhibit goers are able to understand the aesthetic, political, and socioeconomic significance of what it meant to be partying in Europe in the 80s and 90s.




BRAND VOICE

Irrevrent - Informational - Bold