As part of the team at Jones Knowles Ritchie, I worked on the rebrand of Hyper Tough, Walmart’s tools and hardware brand. The goal was to evolve Hyper Tough into a more confident and credible brand for everyday DIYers. Together with the Walmart team, we created a bold identity and packaging system designed to improve shopability, build trust and flex across a wide range of tools and categories. I contributed to the development of the packaging architecture, photography direction and brand guidelines. The result is a system that feels clear, hardworking and built to perform.

STUDIO
Jones Knowles Ritchie

ROLE
Designer

SCOPE
Brand Identity

TEAM
CD: Alex Boulware
DD: Greg Altoff
DESIGN:  Mira Dandiker, Jorge Castillo
3D: Mat Brown