CHIME

As part of the team at Jones Knowles Ritchie, I worked on Chime to redefine its place in the financial landscape. Our goal was to create a more inclusive, seamless experience without losing the bold, modern personality that Chime is known for. By delivering a brand identity that empowers users to take control of their financial journey with ease, we helped shape a new chapter for Chime—one that speaks directly to the evolving needs of today’s consumers.
STUDIO

Jones Knowles Ritchie

ROLE

Designer

SCOPE

Brand Identity

TEAM

ECD: Jason Little
CD: Jimmy Alleman
DESIGN:  Daniel Roscha, Patricia Mitiko Morales, Taylor Woods, Mira Dandiker, Angel Liao
STRATEGY: Scott Fogel, Cole McCloskey
CLIENT DIRECTORS: Colleen O'Meara, Michelle Bekas
COPY: Joe Schott, Madeline Masarik
MOTION: Kaitlyn Chandler, Griffin Keller, Isaac Riches, Andrew Stubbs Johnston
3D: Mat Brown, Abeselom Kavelashvili