FREYA

The Personal Closet Assistant [Personal Project]

PROJECT DETAIL
Freya is a virtual assistant that is paired with an app that acts as a personal stylist and helps you get dressed everyday, log your wardrobe into your personal database, plan outfits, digitally try on clothes, and analyze your clothing usage/trends. In a world of overconsumption, particularly within the fashion industry, it's easy to keep buying without wearing what you already own. This often leads to following fads and trends instead of utilizing your own closet, perpetuating an unsustainable cycle of excessive spending and waste. Freya offers a unique solution to this problem by streamlining the process of getting dressed while making the most of what you already have.






SCOPE
Brand Identity
Name and Logo
Animation
UI/UX
Copywriting
Packaging


AWARDS
2023 American Graphic Design Award
Communications Art 2023 Interactive Finalist









HOW IT WORKS



APP PROCESS





BAO BAO Q

Chinese Barbecue Fusion [Personal Project]

PROJECT DETAIL 
Bao Bao Q is a casual American barbecue and Chinese fusion restaurant that specializes in bite-size dumplings filled with typical American barbecue foods and flavors. This innovative concept creates a surprising smoky and mesquite twist on dishes that typically would not have this type of flavor palette. Both dim sum and barbecue are traditionally sharing plates that bring people together, making Bao Bao Q a friendly and welcoming establishment.




SCOPE
Brand Identity
Name & Logo
Copywriting
Illustration/Mascot Design
Packaging
Advertising


AWARDS
2023 American Graphic Design Award







STATEMENT PIECE

Selected Social Assets for Statement Piece Podcast

PROJECT DETAIL
Various social assets for different podcast episodes. Statement Piece, the podcast, explores the world of fashion, aiming to inspire critical thinking about our culture, clothing choices and their reasons.





SCOPE
Art Direction
Animation
Design

ISOMER MAGAZINE

The Intersection of Art & Science [Personal Project]

PROJECT DETAIL
ISOMER magazine explores the intersection of art and science by supporting and fostering an active exchange between scientific platforms of art and design to build connections, create shared experiences, spark collaboration, and envision futures. Isomers are molecules with the same molecular formula but different structures. Therefore, isomers contain the same number of atoms for each element, but they are built differently. Similarly, science and art explore the same fundamental questions: who we are, how we work, why we are here, and where we are going. Both art and science build models of human experience in order to extend the boundaries of human capacity.




SCOPE
Name & Logo
Art Direction
Publication Design

ZIPPED MAGAZINE

The Premier Fashion Magazine at Syracuse University

PROJECT DETAIL
A cutting edge, powerful, and provoking print, and digital publication. Stretching far beyond fashion and beauty content, Zipped explores critical and current issues, and provides a platform for the student voice. As art director of the Transendence edition (Fall 2022), my mission was to create a compelling narrative that reflects the transitional state of our lives in our twenties, characterized by a lack of understanding of our identity and a sense of chaos. Our issue highlighted three key emotions of coming of age: love, discomfort, and outcast.




ROLE
Art Director (2022-23)