As a designer, my process is a continual exploration of the world and the problems within it. Follow along my design process for Bao Bao Q, a Chinese American barbecue restaurant.


As a designer, one must have a heightened sense of observation to identify potential problems and opportunities. By reading, listening, and experiencing new things, I sharpen my senses and broaden my perspective. This awareness provides a rich source of inspiration and helps to frame problems in new and innovative ways.

DEFINING THE PROBLEM & HARNESSING THE BIG IDEA


In this creative escapade, I break free from the shackles of convention and venture into uncharted territories. With a curious spirit and an entrepreneurial mindset, I seek untapped opportunities that lie within the gaps of the market. Armed with a collection of out-of-the-box ideas, I strive to create unexpected and extraordinary solutions that make a lasting impact.


This project started as a school assignment where we were tasked with creating a unique brand identity for a fun restaurant concept. I pitched a restaurant that fused together two seemingly different cuisines: American barbecue and Chinese dim sum, a concept that was missing in the market. My initial comps for this project that were created when I was a sophomore garnered a strong brand voice. So, with this great concept, I decided to rebrand the project in my senior year.


RESEARCH, RESEARCH, RESEARCH...


I dive deep into the intricacies of the industry, meticulously decoding its subtle nuances and patterns. By studying market dynamics and understanding consumer behaviors, I uncover valuable insights that breathe life into my solutions. With this knowledge in hand, I cultivate a unique value proposition that sets my concept apart, emphasizing originality and authenticity.

 I want to learn everything and anything about the market & industry I am designing for.  I make lists, ask questions, and gather information to form a comprehensive picture of the problem and the target audience. This information serves as the foundation of my design process and informs each subsequent step.  I looked through my original work, I had created my sophomore year and tried to determine what worked and didn't.

I looked within my target audience to gain insights into their behaviors, preferences, and pain points related to the restaurant industry. Additionally, I analyzed industry trends to ensure that my solution was relevant and up-to-date. I reviewed products that were similar to mine on the market, which allowed me to incorporate the most promising approaches into my design. This research helped me to identify best practices and potential pitfalls that I could leverage or avoid in my own design.






THE BRAND STRATEGY


Guided by inspiration, I transition from ideation to strategic planning. Like a skilled architect, I draw up a blueprint that aligns every element of the design with the intended purpose and message. By creating a comprehensive strategy, I ensure that every stroke and pixel serves a purpose, leading to a cohesive and impactful final product.


A well-crafted brief serves as the cornerstone of any project, mapping out its intention, scope, and voice. By defining the brand strategy, I ensure a clear direction and cohesive identity for Bao Bao Q.




THE BRAINSTORM


This is the fun part. Brainstorming becomes the vibrant heartbeat of my design process. With a blend of professionalism and boundless creativity, I unleash a sense of playfulness and freedom. Mind maps, sketches, and notes fill my sketchbook as I refine ideas. Carefully selecting the strongest concepts, I flesh them out while keeping my research in mind. This fusion of professionalism and creativity fuels the birth of innovative design solutions that captivate and resonate with the intended audience.



For Bao Bao Q,  I wanted to create a mascot that fit represented the restaurant. I decided on a little bao character. I chose to use a mascot to embody the friendly and warm voice of the brand.  



REFINE & REDEFINE


My design process is iterative, and I view my first drafts as starting points for further exploration and refinement. I experiment with different elements, assess what works and what doesn't, and make adjustments accordingly. Through multiple drafts and revisions, I hone my design and fine-tune the details, always striving to create the best possible solution. 


I seek feedback at every stage and use it to make improvements and ensure that all elements of my design work together to support the message and voice of the idea. By continually trying new things and seeking feedback, I refine and improve my design until it is polished and effective.




THE FINAL PRODUCT


Every project has its culmination. After exploring numerous iterations, the best and final version emerges. At this stage, I pay meticulous attention to the smallest details, tying up loose ends to create the ultimate product. It's a moment to celebrate and reflect on a job well done before embarking on the next big idea.