As part of the team at Jones Knowles Ritchie, I worked on the rebrand of Onn, Walmart’s $2B+ electronics line. The goal was to transform Onn into a brand customers could trust, not just for price but for clarity, confidence, and smart design. Together with the Walmart team, we built a modern identity and packaging system that is cohesive across thousands of SKUs, easy to shop, and flexible across dozens of categories. I contributed to the development of the packaging architecture and brand guidelines, helping create a system that feels simple, credible, and designed for what’s next.

STUDIO
Jones Knowles Ritchie

ROLE
Designer

SCOPE
Brand Identity

TEAM
CD: Alex Boulware
DD: Siggi Oddsson
DESIGN:  Julia Aguiar, Patricia Mitiko Morales, Jane Jun, Mira Dandiker, Elyssa Yim, Felipe Olivera
MOTION: Griffin Keller, Isaac Riches, Andrew Stubbs Johnston
3D: Mat Brown