FREYA

[Personal Project] Freya is a virtual assistant that is paired with an app that acts as a personal stylist and helps you get dressed everyday, log your wardrobe into your personal database, plan outfits, digitally try on clothes, and analyze your clothing usage/trends. In a world of overconsumption, particularly within the fashion industry, it's easy to keep buying without wearing what you already own. This often leads to following fads and trends instead of utilizing your own closet, perpetuating an unsustainable cycle of excessive spending and waste. Freya offers a unique solution to this problem by streamlining the process of getting dressed while making the most of what you already have.

FREYA

SCOPE
Brand Identity
Name and Logo
Animation
UI/UX
Copywriting
Packaging

AWARDS
2023 American Graphic Design Award
Communications Art 2023 Interactive Finalist

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